Business is downright HARD - and whether you’re just getting started or you’re a seasoned pro, I’ll be the first to say it gets clearer, ever easier. 

When you’re just starting it feels like a never ending list of, “Do this, not that,” or, “This is what you NEED.”

But everyone is screaming something different on social media so you’re left overwhelmed and burnt out because nothing seems to work.

I’ll be real. There are a few things that your business needs - like a good lawyer, a business bank account, a logo, and brand aesthetic.. But that’s not the FIRST thing you need.

Those things come after you get your first client. 

But that begs the question…

How do you get the first of many clients and retain them so they keep coming back as a new business owner? 

Here’s the no fluff way to lay your business foundation & get your first client.

1.Invest in Brand strategy
Let me break it down, because I’m NOT talking about a pretty logo or fonts. I’m talking about defining what your business is and how it will inform every part of your decision making process moving forward.

A brand strategy answers:

• Who you are

• What you do

• Why you do it

• Who you serve

• Your pillars

2. Invest in a custom Business Strategy.
This will help you stand out from the crowd and understand what the market needs and how your services can fill that gap in a unique way. 

A business strategy allows you to:

• You hone into your zone of genius for your offers + understand how to make yourself profitable.

• Analyze your ideal client & conduct market research.

• Learn how to communicate your value to an interested audience based on your price. 

• Your unique value proposition to stand out among your competition.

If alarm bells are going off and you can’t answer these points, hang on. As your Business Mentor & Marketing Strategist I understand that it can be overwhelming at first. That’s why I’m here to hold your hand through it all. 

A good brand strategist (a.k.a ya girl here) will help you understand how you stand out in your market based on your approach, story, and values. They will also form the tone and personality of your brand based on your ideal client. These unique pairings make a show stopping brand.

If that’s a little too, “up in the air,” think of this.

There are hundreds of foundations in the world. All of them cater to different markets, have a different origin story, service different types of skin, and are formulated differently.

There’s a reason Fenty Beauty BLEW UP even though there were THOUSANDS of foundations on the market. They found a gap in the industry, found their ideal client, and marketed the HECK out of their brand.

Rihanna’s inclusivity shut the make-up world DOWN and pushed her business, “Fenty Beauty '' straight to the tippity top of the food chain.

It’s time to find your Fenty business. 

If you’re struggling right now to establish your unique stance in the market, it’s my job to help you + create a marketing strategy that grabs and keeps customers coming back.

Want to work with me? Here’s my y 1:1 mentorship.

P.S I know not everyone is ready to jump into their business, guns blazin’ BUT if you’re tired of the same results, the constant feeling of overwhelm and NOT making money, check out my membership here.  Ask all your questions and I’ll personally respond <3

P.P.S Always remember - you’re bigger than your past

🧡 Your Business Mentor & Marketing Strategist, Summer